Finding the right place to advertise to your market, increasing brand awareness, building website traffic, and capturing leads are concepts that could leave any business owner with a headache. Between handling financials, retaining your existing clients, and monitoring your competitors, who has time to understand Google Ads, Facebook ads, or Instagram?
The concept of spending money on digital advertisement is still an area of marketing that small business owners have not fully grasped. Many business owners do not see the value of ad spending on Google or any digital platform, like Facebook and Instagram. To have a well-rounded marketing campaign, you need a strategy and an allocated ad spending budget to see actual results. Ads in the digital world are almost guaranteed to fall into the right hands at the right moment with carefully implemented strategy & design. There are many reasons to choose digital advertising. Let’s look at why some of these are beneficial as well as cost-effective.
When paying for a billboard, you pay for exposure to thousands of people a day, hoping you will reach your customers. Sadly, that is not always the case. When using targeted ads, you are exclusively paying for customers in your specific market to view your ad. Targeting provides value to your customer because you make their buying experience seamless. They see your ad, they click and they buy.
Digital advertising is extremely cost-effective because you can oversee and manage the cost. When you set up your ads, you can specifically use the cost-per-click method. This method enables your marketer to expand your budget only if the lead engaged with the ad. At Nation Media Design we have managed to drive our cost-per-click lower than the average standard for almost all of our clients.
PERFORMANCE IS MEASURABLE
When you spend your money on traditional advertising, such as billboard and print ads, it can lead to some uncertainty and second-guessing. With digital advertising, for example Google, you know exactly how many people engaged with the ad, the reach and impressions. Analytics provide the numbers so you know how successful your ads performed. This will allow you to see if you are targeting the correct audience.
Can you count the number of ads that have popped up on your feed lately? Now, can you remember how many gadgets you have collected or apps you’ve downloaded because of those ads? You don’t have to tell us; we’ve all done our share of impulse buying and downloading. According to eMarketer, mobile ad spending increased by 4.8% or $4.22 billion to $91.52 billion in 2020. The trajectory of ad spending in 2021 is projected to reach $112.09 billion. If ad spending is growing this rapidly-even during a pandemic-it may be wise to follow your competitors.
We have an amazing team here at Nation Media Design that helps you plan your ad budget strategically. We make certain to target the audience necessary to give you optimal results while being cost-effective. You as a business owner should have options to pursue that are not confusing and bring you the desired results your business needs.
We helped O’Neill Auto & Transmission Service get their ads set up right before the pandemic hit. In hindsight, we had no idea of what was to come, but due to the starting of our Google ADS program, they had leads coming in even when COVID-19 was at it’s worst. We take pride in that we were able to help this great business through a tough time like this. On Average, we were sending them over 100 leads a month that totaled to 16 conversions on average. Those are great numbers, especially in a weak economy. How can we help you improve your leads? Contact our Google Ads professionals today to start getting digitally connected to your customers.