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Any business that wishes to be competitive in the online or offline market must have a professional website. The Internet has become the leading resource for people to find information, with business research being a leading reason to perform a search on the web.   Businesses that...

     Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can...

Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way. And answering, “Well, that’s what everybody else is going”...

Taking the time to search for and vet a professional web designer can seem like a daunting task—even greater than perhaps finding yourself an easy website platform and putting the thing together yourself. Small and medium businesses often have a host of reasons for not...

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