Branding is a powerful tool for doing business in today’s highly competitive business space. It is the way through which potential clients can tell a business apart from its competition. It also provides a basis upon which your business’ professionalism is judged. A clumsy brand...
Choosing a web design agency, for any business looking to make it online is a very important decision. A website can serve as one of the most reliable marketing tools. Therefore, whether you are redesigning an existing website or doing it from the ground up, a...
hat was once taboo in website design has made a complete resurgence as one of the most popular techniques in recent years as users are finding a new love and appreciation for sites where scrolling is a necessity. Shedding its old stigmas, scrolling is reinventing...
Any business that wishes to be competitive in the online or offline market must have a professional website. The Internet has become the leading resource for people to find information, with business research being a leading reason to perform a search on the web. Businesses that...
Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can...
Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way. And answering, “Well, that’s what everybody else is going”...
Bias design mistakes designers make all of the time. Everyone has biases. We all like to think that we are level-headed, rational people, but our brains are actually hard-wired to jump to conclusions. As designers, our biases seep into our work and cause us to create...
A web design for your business is no longer a luxury -- it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in connecting with your customers and ultimately improving your sales. While there could be numerous reasons why your website isn’t...
