15 Reasons Small Businesses Need A Brand Identity System

Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase your sales and revenue because they convey the following impressions: To […]
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The New Rules For Scrolling In Web Design

That which was once taboo in website design has made a complete resurgence as one of the most popular techniques in recent years as users are finding a new love and appreciation for sites where scrolling is a necessity. Shedding its old stigmas, scrolling is reinventing itself as a core interaction design element – that […]
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3 Major Web Design Mistakes In Grand Rapids, Mi

Web design had come a long, long way since the 1990s when things like GeoCities and AOL dominated the Internet. Design itself has evolved, along with a deeper understanding of principles like usability and the user experience. There certainly hasn’t been a lack of studies examining everything from typography and site speed, to content above […]
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