Nation Media Design Blog | Grand Rapids Digital Marketing community

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10 May 17

15 Reasons Small Businesses Need A Brand Identity System

Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase your sales and revenue because they convey the following impressions: To […]

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13 May 17

The New Rules For Scrolling In Web Design

That which was once taboo in website design has made a complete resurgence as one of the most popular techniques in recent years as users are finding a new love and appreciation for sites where scrolling is a necessity. Shedding its old stigmas, scrolling is reinventing itself as a core interaction design element – that […]

07 Nov 17

How To Leverage Internet Marketing For The Entertainment Industry

Like any other sector, the entertainment industry has also realized the significance of digital marketing for promoting the business effectively. It is spending thousands of dollars every year for publicity. Gone are the days when people have to wait eagerly for the weekly magazines for catching the glimpses of their favorite celebrities. With digital tools, […]

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08 Mar 17

Heuristic Analysis For UX-How To Run A Usability Evaluation

Design is an investment, not an expense. At the risk of stating the obvious: It’s not enough to design a nice-looking product; it also has to be usable, and if you are to extract the largest ROI from a product, its usability—which generally refers to ease-of-use—takes on a vital importance. Well-designed products have great usability. […]

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13 Jan 17

3 Major Web Design Mistakes In Grand Rapids, Mi

Web design had come a long, long way since the 1990s when things like GeoCities and AOL dominated the Internet. Design itself has evolved, along with a deeper understanding of principles like usability and the user experience. There certainly hasn’t been a lack of studies examining everything from typography and site speed, to content above […]

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