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Copyright Nation Media Design | 2017
 

Grand Rapids Tag

     Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can...

Bias design mistakes designers make all of the time. Everyone has biases. We all like to think that we are level-headed, rational people, but our brains are actually hard-wired to jump to conclusions. As designers, our biases seep into our work and cause us to create...

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